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Bigger, Better and Brighter: The Evolution of Las Vegas Signs

  • UNLV Barrick Museum (map)

On Tuesday, Feb. 2, at 7 p.m., Stefan Al will deliver a presentation entitled, “Bigger, Better and Brighter: The Evolution of Las Vegas Signs,” at the Marjorie Barrick Museum Auditorium at the University of Nevada, Las Vegas.

He will discuss how the cutthroat competition between casinos, an unlikely source of architectural innovation, helped the Las Vegas Strip become the breeding ground of unprecedented sign design evolution. In the 1960s, signs transformed from a pole and a box to 20-story-tall structures encompassing miles of neon. Whereas in the 1990s, signs became replicas of iconic European monuments, including a full-size copy of the Bellagio bell tower and a half-scale replica of the Eiffel Tower. Today’s new signs include LED video screens as high as a skyscraper.

More information: Vegas News

Earlier Event: December 9
Urban Book Talk: Villages in the City
Later Event: March 17
From Las Vegas Strip to Boulevard